This US based article may be a little old news, but it is still worth reading:
http://www.deadline.com/2012/08/quickflix-aims-to-be-australias-netflix-minus-the-pricing-snafus/
"Australia’s only combined online DVD rental and subscription streaming service, Quickflix is striving to emulate Netflix while avoiding the U.S. company’s missteps last year in pricing and strategy"
"Oz’s SVOD market is far less competitive than the U.S., with pay TV penetration at 30% and no indications yet that Netflix, Hulu or Amazon’s Lovefilm will enter the market. Unlike Netflix, Quickflix has been prudent with pricing, charging $A24.99 per month ($US26.24) for four DVDS plus unlimited streaming and $A29.99 ($US31.49) for unlimited DVDs and streaming. Through June 30 Quickflix reported it had just over 111,000 customers, of whom 28% are SVOD subscribers. Revenue for the quarter to June edged up by 3% to $5.1M."
Worth reading the comments on the blog article at the end of the article....
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