Agree with your "P&G" prediction Reiner.
Looks very similar to some of the OBJ announcements prior to their P&G relationship disclosure. OBJ is taking years with their deal while P&G work out where to use their technology.
Differnet game for Cardia, the use is already defined "Packaging" and P&G has massives amounts of the stuff.
Great Announcement.
GLAH.
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