The company also stated that it intends to deploy its resources toward the development of its top 40 categories, 20 top innovations and 10 developing markets. Of the top 40 performing categories, which generate highest annual revenue and earnings, the company has 20 in Household Care and "20 in Beauty & Grooming."
Beauty 24% of sales 22% of earnings
Antiperspirant and Deodorant, Cosmetics, Hair
Care, Hair Color, Personal Cleansing, Prestige
Products, Salon Professional, Skin Care
Billion dollar brands
Head & Shoulders,
Olay, Pantene, SK-II,
Wella
"Discontinuous innovation started 2 years ago, next year will see the first hit the selves" as per the agm last week
It's slow but it is getting there.
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