Yes BBG need to remarket the brand or get sucked by the tide going out to sea...
Follow steve jobs.. Call the them mytide or "itide" Have pockets for the ipod made on jeans and call them "ijeans" .Teenages wear the ijeans and still show their arse..
Yes old company model needs some product ideas and marketing to survive..
The blue print held in the western world and product made overseas seems to be an old idea. There is no advantage because all manufacturing competitors do this now,
be a ternager look different "but be the same!"
"itrendy"
BBG Price at posting:
69.3¢ Sentiment: Hold Disclosure: Held