The fall in the share price is probably due to the company's comments that marketing costs will increase to 2.2% of TTV vs normal band of 1.5 - 2.0%, as per the ASX release of October 12. The market has probably interpreted this as a downgrade to 1H13 numbers.
On $390m of TTV for the first half (say) this equates to ~$1.9m of extra costs in 1H13. PBT in 1H12 was only $8.5m so this is a pretty material number, even if the higher costs are expected to be only temporary.
significant drop, page-8
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$8.70 |
Change
0.030(0.35%) |
Mkt cap ! $3.403B | |||
| Open | High | Low | Value | Volume |
| $8.67 | $8.72 | $8.63 | $6.603M | 760.0K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 2 | 4233 | $8.66 |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| $8.70 | 3504 | 2 |
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| WEB (ASX) Chart |