Suddenly the just 13% SPP uptake and the overhang of about 500m shares, soon to be dumped at 0.2c, are forgotten.
Let's hope the Friday 0.3c buyer is not forced to dump them back for 0.1c .
It is amazing how the shooting of a TV add suddenly turns a PNO-dog into a PNO-gem.
We should not forget, just about 1m raised in the recent SPP will not be enough for the stated product development, production and sales improvements.
Thermalife might be the best product on the shelf but is the most expensive and least visual attractive compared to the other ones. TV advertising isn't cheap when broadcasted during high rating shows. And even if they just place the adds during the target group program contents, the 50+, and book local hotspots ( just the big cities ) it costs a lot.
A TV add or just a promo spot when sponsoring events is a start, but ask yourself :
Do you really pay attention to TV adds ?
If yes, do you really change your routines / products when 50+ ?
Not downramping, just providing a reality check. Nothing has changed during the last few weeks, what PNO needs is an international distribution by cooperating with international partners to make the production efficient.
And that is very unlikely at this stage.
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