three positives things., page-18

The base figures from 1 yr ago i would take with a grain of salt. It is always the hardest when you just start to advertise and promote but this will eventually be like compounding interest just like we saw with sales increase.
To get 1 store to 500 stores is harder than 500 to 1000.. trying to get store number more work needs to be done. Once stores start to accumulate and sales are shown they will have material to use as selling points to aquire more stores to stock thermalife. This should become easier over time and quicker not to mention the saved time with other product to be injected in stores they already sell.