To be fair, being an ex journo and knowing plenty of them, I think they (journos)just have too much stuff to keep up with. They are swamped with PR fluff every day in their inbox.The point i wanted to make to the AFR was that this is one company with a really good story unfolding and a story with plenty of substance.
There is a part of me that thinks that AVB management will have started planning how they are going to 'sell' the story to the market and the investment media - when the time is right. MW and AP have been around the traps too long not to have thought this through and to have got some mining and resource PR experts involved in developing the communication strategy. It is just too important thesedays to leave things to chance and I can't see them not thinking this through. Managing and 'working' the media,when to do it, even how much info you selectively give out and to whom, is a part of day to day business strategy thesedays for the big players. A good mate of mine does this day in day out for a top 25asx company and honestly, it is a well oiled PR machine that the Board knows has contributed positively to their share price. They measure the success of their media strategies.
I'm again planning again on contacting a number of financial journalists in the coming week to alert them to AVB. Just will email the same blurb I sent to the AFR, so not like it takes much effort. If the AFR journos aren't aware of AVB, then how many others with influence aren't as well? The big fundies and investment banks are talking to financial journos all the time so the more word gets out, the better in my book. Even if it does nothing more than put AVB on the radar with a few mainstream journos and compliments what AVB management has planned - fantastic.
AVB Price at posting:
9.5¢ Sentiment: Hold Disclosure: Held
