Hi kashmirz,
You are on exactly the right track and have almost hit the G spot. Imo.
• First we must understand the definition of Platform Technologies because OBJ have at least three or four of these offerings to the global giants now...
Platform technology is a term for technology that enables the creation of products and processes that support present or future development. It establishes the long-term capabilities of research & development institutes. It can be defined as a structural or technological form from which various products can emerge without the expense of a new process/technology introduction.
• Second we must understand the capabilities of OBJ's physical enhanced performed science over chemical formulation science...
"Product performance enhancement through the application of physical rather than chemical science"
"OBJ is able to provide its international partners with cost-effective means of enhancing the performance of a wide range of therapeutic, applications, often to levels not possible using costly formulation chemistry."
"OBJ’s technologies are based of physical performance enhancement rather than chemical, and while this offers our products and patents a new way of approaching problems, the relative performance gains provided by OBJ’s technologies can outstrip anything available through formulation chemistry alone."
• Thirdly, but certainly not last is the absolute need for our planet to reduce its Chemical Footprint for ensuring future sustainability.
Chemical Footprint Ensuring Product Sustainability
P&G 2012 Sustainability Overview
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