Naked Melbourne wins creative and strategic duties for Adidas
Naked Communications Melbourne has been appointed as the strategic and creative agency for Adidas after a competitive pitch.
The agency will work on local and well as global activity for the German sportswear giant.
Head of brand marketing for adidas, Neysa Lubransky said: “We were impressed with Naked’s creative thinking, strategic capabilities and understanding of the adidas brand. We’re looking forward to partnering with them in the new year.”
Matt Houltham, MD of Naked Communications Melbourne added: “Many press releases talk about the joy of working with an iconic brand – however this one truly means it. We are stoked to be on board with adidas and look forward to developing innovative communication strategies with them.”
The account move does not affect Adidas’ relationship with media agency Carat.
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