dicker data and hp extend partnership to inclu

DICKER DATA AND HP EXTEND PARTNERSHIP TO INCLUDE PRINTING AND SUPPLIES HP Seeking Stronger SMB Sales and Focus
Dicker Data is pleased to announce the extension of our distribution agreement with Hewlett Packard (HP). Effective immediately, Dicker Data will gain access to the full range of HP Printing and Supplies products.
“At last.” commented David Dicker on the announcement, “I have been trying for this day for over 10 years. We will now have the entire HP range, which will allow us to fully service our dealers and should provide a material increase in sales at DDR for next Financial Year. We have everything in place. I am very happy with the outcome.”
Margrith Appleby, Director Commercial Channel Sales, HP Printing and Personal Systems, said “We’re delighted to expand our partnership with Dicker Data to include our Printing portfolio of products. By extending the access to our Printing products, we can now offer HP’s complete solution to Dicker Data’s SMB resellers.” The extension of Dicker Data and HP’s partnership will be an integral factor in driving increased revenue and profit in FY14. There is a significant opportunity for organic growth with our existing reseller base who have already indicated a high level of demand for HP Printing and Supplies products.