The average size of annual marketing budgets of mining industry suppliers was recorded at US$3.3 million in 2012, and has decreased to US$2.5 million in 2013. Mining suppliers that operate in Asia-Pacific have the highest average budgets of US$4.5 million in 2013.
Global Mining Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Mining Industry” is a new report by ICD Research that analyzes how mining industry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. This report provides the current size of the marketing and advertising budgets of global mining industry suppliers and how spending will change, providing insight into global marketing behaviour.
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