unusual press release by sen, page-6

Just a reminder of what SEN said a short time ago:-
Melbourne, 17 October 2005 - Senetas Corporation Ltd (ASX:SEN) aims to be the leading
Australian technology company specializing in security with significant global presence. Senetas
is the world’s leading high speed network encryption hardware company which recently has
been included in the ASX S&P 300 index. Senetas’ objectives are:
• for the company to be included in the ASX S&P 200 index and
• increase total world wide sales through all channels for its product set from last financial
year of $28 million per annum to $250 million per annum within the next three years.
These sales targets are in line with market projections announced by Senetas’
Technology Partner SafeNet Inc,.
Senetas has been driving a number of initiatives internally to the corporate strategy, processes,
peoples, organization and technologies to positively affect future earnings. These initiatives
include:
1. Commencement of a recruitment process for a new CEO.
2. Continued focus on cost reduction and reallocation of resources such that it should
achieve annualized savings of approximately $500,000 per annum after the appointment
of the new CEO.
3. Go To Market Model - Greatly enhancing the world wide sales coverage for Senetas’
high speed network encryption product set. Plans are underway in conjunction with
Senetas’ technology partner SafeNet to substantially increase coverage in order to be
able to address the rapidly developing market that has been identified by SafeNet. The
SONET total world wide addressable market has been estimated by SafeNet as presently
US$250 million per annum growing to US$500 million per annum by 2008 and the
Ethernet market is of a similar size.
Senetas’ objective is to have total world wide sales through all channels for its product
set up to $250 million per annum by 2008. To achieve this objective the following
initiatives have been employed: