finding the next blockbuster

  1. 213 Posts.
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    Here are some thoughts I picked out of an article I read recently, which somewhat explains why [IMO] iSonea is the flavour of the month[s]!!

    "As the health industry shifts its focus from rehabilitation to prevention, the landscape for the industry is poised to significantly evolve during the next 20 years.

    The practice of medicine is a complicated science where certain symptoms can have a countless number of causes. Clinicians are interested in devices that can give them greater confidence in their diagnosis. Any refinement of procedures or devices that can expedite the time a doctor is able to give to a patient without sacrificing accuracy or thoroughness will be seen as a significant advancement.

    From a clinical standpoint there are essentially three types of products: those that are a luxury, accessories, and those that are a necessity.

    Products that can be classified as necessities are self explanatory. Any device, regardless of cost that is able to vastly improve clinical outcomes over previous forms of treatment will undoubtedly force market adoption. As necessities, these products almost dictate that reimbursement is provided."

    Now the article was not specifically related to medical devices, but I think it paints the picture of why iSonea is so highly regarded and valued.

    Extract taken from: Changing the Focus of Marketing and Business Planning [The Source Book | August 2008]
 
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