no ones dying

Rhind said he certainly didn't want people to make the ultimate sacrifice on Invocare's behalf.

"I hope we don't get any sympathy for that. It's nice to think people are living longer. The death rate is what it is, you've just got to accept it.

"You can't worry too much about the things you can't control - otherwise you end up one of our customers."

Omg too funny, don't die on our behalf.