Ann: GENERAL: XRO: Xero reaches 200,000 customers

• Release Date: 30/08/13 11:22
• Summary: GENERAL: XRO: Xero reaches 200,000 customers
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XRO
30/08/2013 09:22
GENERAL

REL: 0922 HRS Xero Limited

GENERAL: XRO: Xero reaches 200,000 customers

MARKET RELEASE
Xero reaches 200,000 customers

30 August 2013
At its annual Australian Xerocon conference in Sydney, small business
accounting software company Xero Limited (XRO) is today providing an update
of its latest global and Australian customer numbers, key announcements, and
senior executive appointments.

Xero is pleased to announce it has reached the milestone of 200,000 paying
customers globally, up from 157,000 at 31 March 2013. This is up from 100,000
only 13 months earlier, and 50,000 just 10 months before that.

Australian growth
The company's strong Australian momentum continues with paying customer
numbers for the country reaching 75,000, up from 51,000 at 31 March 2013.
Xero now employs 90 staff in Australia across Melbourne, Sydney Canberra,
Perth, and Brisbane.

Australia Xerocon, held this week in Sydney, is the largest Xero conference
ever with over 800 attendees and 53 exhibitors and is now one of the largest
technology conferences in Australia. A dedicated day for developers working
in Xero's Add-on ecosystem had over 220 attendees, up from 100 in 2012.

"It's fantastic to achieve a new Australian milestone of 75,000 customers
ahead of our largest Xerocon ever," says Xero Australia Managing Director
Chris Ridd. "The second half of FY2014 promises even greater growth as we
commence our first advertising campaign in Australia. We expect to see
increased industry adoption and expanded market share."

Xerocon announcements
Among the announcements at Xerocon in Sydney are:

o Successful launch of the first phase of the Xero Australian tax
solution. Over 8,000 TFN declarations have already been lodged to the
Australian Tax Office using Xero Tax released on August 5th.
o Xero has added a further channel to address the Australian market -
over 100 Financial Advisors are already on board who use Xero to manage their
wealth management clients with Xero Cashbook.
o Xero is expanding its implementation channel partners to support the
deployment of Xero's fast growing Practice Studio platform to accountants.
Xero welcomes Change GPS (a fully owned subsidiary of Change Accountants &
Advisors), who are a consultancy practice to the accounting profession, as a
Practice Studio Implementation partner. Xero has also announced new
partnerships with Microsoft certified partners Combo and Paradyne to assist
accountants with migration and deployment of Office 365.
o Xero is providing corporate sponsorship to the Foundation for Young
Australians to support the "Worlds of Work" program. The partnership aims to
attract high school age children into the accounting profession and arm young
commercial and social entrepreneurs with financial literacy skills and
confidence to succeed with new ventures.

Executive appointments
Xero continues to build up its head office management team in Wellington to
support its growth plans and announces the following senior appointments:

o Jonathan Allan - GM Marketing. Jon will lead the marketing team at
Xero Headquarters, providing global marketing services to the regional teams
and driving marketing automation. Jon spent five years as Vice President,
Demand Generation for SAP in both Europe and Asia Pacific. Prior to that he
held senior management positions with both Salesforce and Cisco Systems. He
relocated to New Zealand last year.
o Mark Rees - Head of Platform Architecture. Mark has extensive IT
strategy experience both in New Zealand and the United Kingdom and was with
Microsoft New Zealand since 2006, most recently as Chief Technology Officer
since 2010.
o David Wills - GM Operations. David joins Xero from the UK where he
has held a diverse range of technology leadership roles with European
organisations including Chief Information Officer at the telecoms regulator
Ofcom from 2007 to 2012.

For more information - Australia
Chris Ridd
Xero Australia Managing Director
[email protected]
+61 414 987 026

For more information - Global
Rod Drury
Xero CEO
[email protected]
+64 27 6000 007

About Xero
Xero provides beautiful, easy to use online accounting software for small
businesses and their advisors. The company has 200,000 paying customers in
more than 100 countries around the world. The company is listed on the NZX
and ASX.
See www.xero.com
End CA:00240446 For:XRO    Type:GENERAL    Time:2013-08-30 09:22:41