Ann: Company Presentation , page-7

I notice on page 8 of the presentation that they mention Henan, Fujian, Heinan and Xinjiang Provinces along with Shanghai as the likely locations of their new stores.

I also notice there was no mention of Beijing, but like Shanghai it might be amongst the last markets to be entered into due to the high cost of opening and operating stores there.

It will be interesting to see where they ultimately set up shop, but in any case it is good to see some geographic diversification within China.

Even if we break things down via provinces and municipalities there is no such thing as a small population nor a small market when talking about China.

As per the 2010 Census:

Henan Province 94,023,567
Fujian Province 36,894,216
Xinjiang Province 21,813,334
Heinan Province 8,671,518

And of course the previously quoted figure for Shanghai 23,019,148.