Seems not much credit being given to wow management latest figures not to bad.WOW moving towards canned australian produce,all wes canned fruit will soon be only australian produce so imo it makes sense for wow or wes to expand their retail network with their home brand australian produce plus wines, meats etc combined with asian products into the HK/china market ,which may possibly mean packaging the australian produce in china at some stage for competitive reasons.
I mention their home brand because no point selling branded product with the extra margin as long as home brand clearly marked australian produce,i guess that would depend on branded product eg penfolds may need to sell both.
Parknshop may or may not have been a good acquisition but with their retail experience, australian produce contacts and importantly their quality controls compared to many chinese food suppliers i believe its a reasonable direction for expansion.
ps and the chinese are aware of the questionable chinese quality controls compared to australian standards.
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