ESN:
Its KNeoWORLD EduGaming app (designed by Google's Chief Games Designer) which went live 2 days ago is up 37 spots to 105 in the US.
Hopefully it's the PTA take up ($50 per subscription).
If it is the PTA take up then the ranking should keep improving and the $$$ will be coming in.
http://www.appannie.com/apps/ios/app/kneoworld-app/app-ranking/#daily=2013-11-19&type=ranks
