qantas versus virgin, page-14

"qantas needed to also convey........to the public, that they need support financially and legislatively, as well as their patronage."

Unfortunately patronage, and needing financial support, are diametrically opposed. Already I have heard people making plans for next year say they will not book with Qantas for fear of problems. There was no prompting from me on the subject. People gravitate towards success, not failure, its human nature.

Please fly with us, we need the money, - will not fly. It is probably the worst message to put out out there.

The government needs to control and stem the competition.
I don't think you really meant that..?

I don't think its lack of patronage that is the main problem. Qantas has 65% of the domestic market. If they can't make that profitable, then is 75% going to do it?

The $A dollar is falling, pushing up fuel costs. The offset is hopefully more foreign tourists, but I don't think that will offset the fuel hike from lower dollar.

The blueprint for a turnaround is there for all to see.