david rosa problems problems !

from Medcity News.
Quote 'The biggest challenge the company faces is making patients and Physicians aware of the therapy. There is a lot of untapped potential out there. A lot of patients are not aware of the device.'
Is Mr Rosa unaware of at least one method of promotion using a PR company who will distribute press releases to all media?
Puzzling and disturbing.
After all he is the CEO of a company with one of the potentially hottest devices in the medical world, and this is a problem to promote??