I agree mack re exposure
P, I don't see it as terminal at all, a percentage of the cost is in investment in new customers and content, this will continue to provide a return on investment in the future. The company is building to a customer base that sustains the business, slower than I would like but you can see the potential momentum via the last quarterly trialists numbers.
IMO the risk is also mitigated by QFX's ability to raise cash as proven over the last 10 years of loss making.
All specs have much risk, the question is what is the possible up side and down side and can I afford it either way. There is a reason Patterson's is selling this one hard and I doubt they are selling into recommendations as some have suggested. Would be a quick way to have the shop shut.
Potential is worth nothing until its realised, not being able to spot potential is probably worth less.
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