ten announces winter olympic sochi sponsors -

http://tencorporate.com.au/files/Network_Ten_Announces_Sochi_Sponsors.pdf

January 28, 2014
Network Ten Announces Sochi Sponsors.
Network Ten today announced the first sponsors for its exclusive coverage of the XXII
Olympic Winter Games in Sochi, Russia.

Samsung Electronics Australia, PharmaCare Laboratories, Fiat Chrysler Group (Jeep Brand),
McDonald’s Australia, Optus and Maurice Blackburn have signed on to be part of what
promises to be the most spectacular Olympic Winter Games the world has seen.

Network Ten has also signed a sponsorship deal with a large consumer goods company,
which cannot be named at this stage, and is finalising agreements with other sponsors.

Network Ten Chief Sales Officer, Louise Barrett, said: “We are delighted to welcome
Samsung, PharmaCare, Fiat Chrysler Group, McDonald’s, Optus and Maurice Blackburn to
the biggest free-to-air broadcast of an Olympic Winter Games in Australian television
history.

“The response to the Sochi Games has been extremely positive. It will be the premium
sporting event of 2014 and we are looking forward to bringing it to all Australians, for free,
across TEN, ONE and tenplay.”

Network Ten’s coverage of the XXII Olympic Winter Games starts on the evening of Friday,
February 7, and runs until the early hours of Monday, February 24.

Arno Lenior, Chief Marketing Officer, Samsung Electronics Australia, said: “As a Worldwide
Olympic and Paralympic Partner, Samsung has launched a multi-million dollar campaign in
Australia to bring the excitement of the Games to local fans. We’re thrilled about our
partnership with Network Ten, which has allowed us to create unique and engaging content
that we know Aussies will love.

“The network partnership also provides us with great content, produced by Network Ten,
that will feature in our Samsung Stadium app that is available for compatible Android™ and
iOS phones and tablets,” he said.

Vincent Tan, CEO of PharmaCare, said: “We are very excited about being a part of the
wonderful Winter Olympics in Sochi. At PharmaCare, we are all about Australians living a

healthier and happier life. So, there is a natural synergy between who we are and what we
do as a company and what the athletes at the Games represent for Australia.
“It will probably be our best Winter Olympics, not only from a medal standpoint but also
from a viewership point of view, as we will be watching the Games live in prime time on
Ten. We cannot wait for the games to begin,” he said.

Network Ten will broadcast more than 360 hours of live content from the Sochi Games on
TEN and ONE, with total coverage of more than 560 hours across the two channels.

Eight dedicated channels will also be available on the tenplay website and via the Sochi
2014 On Ten app, enabling viewers to watch their favourite events and athletes anywhere
and at any time.

Sochi Tonight will spearhead TEN’s nightly prime time coverage from 6.00pm. Hosted by
TEN’s Stephen Quartermain and Winter Olympic gold medalist Alisa Camplin, Sochi Tonight
will be broadcast live from Network Ten’s Melbourne studio.

Network Ten’s flagship Winter Games program will be Sochi Live. Hosted by Mel McLaughlin
at Olympic Park in Sochi and Stephen Quartermain and Alisa Camplin in Melbourne, Sochi
Live will bring viewers all the action, drama and suspense from the Games as it unfolds.

Network Ten’s commentary team for the Winter Games also includes including Olympic
Winter Games Gold medallist Steven Bradbury, Roy and H.G. Nelson, Steven Lee, Mitch
Tomlinson, Steph Hickey, Myf Warhurst, Matt Doran, Mark Howard, Brad McEwan, Greg
Rust, Nicole Livingstone, Nuala Hafner, Magdalena Roze, Danielle Isdale and Scott
Mackinnon.

Network Ten’s Head of Sport, David Barham, said: “This will be a major television event. In
sport there is nothing better or bigger than the Olympics and you will only be able to see it
on Ten.”

For more information, please contact:

Neil Shoebridge
Director of Corporate and Public Communications
P: (02) 9650 1575. M: 0417 511 012.
E: [email protected]