May be there is more to it than that,
What does the Big Mac Index really measure?
The Economist is out with the latest Big Mac Index measurement. The Big Mac Index — which compares the price of the famous McDonald's hamburger in various countries around the world — was started as a joke in 1986, and purports to act as a light-hearted proxy for measuring the purchasing power of currencies around the world. The Big Mac is a homogeneous good that is sold worldwide, which makes it a plausible candidate for such a comparison.
http://theweek.com/article/index/255775/what-does-the-big-mac-index-really-measure
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