News: REA Group strategy pays off

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    REA Group’s Limited (ASX:REA) first half net profit has climbed to $70.7 million, after the company shifted its strategy to meet specific market needs.


     


    Managing Director and CEO Greg Ellis says the company saw where the property advertising market was headed and made the decision to move from subscription to depth products.


     


    He says the strategy is delivering excellent growth and returns for shareholders.


     


    Revenue in the six months to December 31 was $209.4 million, a 30 per cent increase on the same period last year.


     


    The group will pay a fully-franked interim dividend of 22 cents.

 
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