swimming against the tide, page-9

Mita,

First of all, the words are my own & not cut & pasted from anywhere.

Secondly I do not think you know what you are talking about.

If you are not gaining market share as expected, then the tendency is to reduce the price to the optimum level. This means that to increase sales you reduce margins. If competitors are taking your prospective customers there are basically only three things you can do about it. One is to improve the product, the second is to increase advertising & the third is to lower your price.

BBY has sent me an email with recommendations including their top underperform recommendations & lo & behold up pops Acrux.
The date of the rating was 31st January when the price was $2.32 & the target price was $2.05. Well they were conservative, as you know the price reached $1.86.

Mita, the market is never wrong. The current price is the price. You may think it should be higher but the market has voted with its money to prove you wrong.

Correct me if I am wrong but didn't some or most of the original management team leave ACR & start another company?

As the ACR price got within 36 cents of the $1.50 target price of the LIC, I will change my sentiment to short term sell from long term sell.