Alan Joyce's genius approach that earns him $3m salary: Virgin is bleeding money on a 1000 seats route? We will put in 2000 seats and burn 2x as much cash.
This 65% line in sand approach is idiotic. Kind of makes sense if you got $6b cash, but when you got $6b debt...
Part of me thinks that he does that out of spite. I doubt that he wakes up every morning thinking about shareholders
alan joyce, page-56
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