ado in the delivery zone, page-16

The big deals in the pipeline have been covered adequately, so just a quick one on arguably the least sexy part of current proceedings (at least from an immediate revenue perspective), the selling of our homemade beads/plates/universal binding kits to the research market.

1) we get guaranteed $ to ensure we aren't as beholden to the big boys and their licensing games *cough* Phillips *cough*. This gives us time and therefore leverage

2) this one has not really been discussed, but we actually get a free salesforce and R&D team. You put our products in scientists' and researchers' hands and they will independently come up with applications and use cases that our relatively small team couldn't have come up with on their own. Then they speak to other researchers and exchange ideas. Biotech told us himself how his lab stopped working to discuss the possible uses because the tech was just that compelling.

Don't underestimate the research market, because they are the ones that will steer ADO into new and fertile markets (and increase the lifespan of the company indefinitely) without us having to spend a dollar.