promotional of c-pulse, page-52

Up date on promotion launch.

The aim of the promotion is to get the attention of suitable patients to participate in the trial.

Dave said his team have decided not to wait until they have completed
enrollment of their target of thirty five hospitals in Nth America, before launching the media promotion.
The promotion will now be localised and trialled in areas where hospital arrangements have been completed.
He had a meeting in that regard last Thursday with the PR people.
It's a good decision when you consider we are almost half way through 2014.