p&g trademark search, page-21

ausmika: You got me again.. i had discounted that one because it did not speak to me.. if that makes any sense. I know of our potential use in laundry care, but thats not a beauty category, so perhaps down the road.

But looking at the logos for these is interesting :

HE TURBO (applied April 23, 2014)


HE TURBO FRESH (applied May 8, 2014)


HE TURBO CLEAN (applied May 8, 2014)


These logos suggest to me a clock face with a time of about 20 minutes past. That plus the turbo and other words implies they are claiming a faster, cleaner wash. But what about the "he".. whats that?

I am seeing OBJ everywhere I look. Better go to bed.