It's about creating an atmosphere of hatred of Tony Abbott then that can relatively easily be transferred to other un-related items...
The only thing that is necessary is for Tony Abbott to be the constant subject of hatred and ridicule for every action especially those actions completely normal and human so that he can be de-humanized...
These are Saul Alynsky tactics and slight variations on them from his howto guide of socialist infiltration and subversion Rules for Radicals, not surprisingly he dedicated his book to lucifer...
