I remember when Pepsi was going to 'kill' Coke in the 80's. All 6 points can be counter-argued. I'm not a perma-bull on CCL but it's having large balls to short against coke at these prices. I think in 2 years time these issues will not be in the limelight and thin and fat ppl will still be drinking coke and diet coke!
the major problem for coke, page-72
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