Accumulation still going on, page-16

They really stand very little chance of gaining any traction at all with Home Open. Real Estate agents are difficult to deal with and are extremely tight, money really only flows to them. Ask one of them to spend money on advertising and they run a mile. In fact, they don't wear any risk at all even when they sell your house - you have to pay for the advertising etc.

Real Estate is a formidable force, you cannot compete against it. They have rooms full of people working all areas - SEO, sales, branding, links, design. A small office in Subiaco of a few people simply can't compete. You also have Domain, REIWA etc. AussieHome sold for a 7 figure sum after 10 years in the business to REIWA ( I do not know the figure ) and that was a very good website.

You also have 4 directors with very little sales experience or marketing experience in the real estate area. Investing a million in Home Open on marketing and the like will be good for the TV stations who get the advertising sales, but not good for the AppLabs shareholders. I reckon you can kiss this million dollar investment in Home Open goodbye and consider it a learning experience.