Just in case anyone someone missed it
http://www.abc.net.au/news/2014-07-...-continued-rise-in-mobile-advertising/5620778
Facebook profit jumps on continued rise in mobile advertising
"We're investing heavily in this area. This quarter we launched a number of efforts to improve the quality and relevance of our ads including our new ads preferences tool, intra-space advertising and improvements in news feed designed to improve low quality content."
"To maintain its lead, Facebook has made big purchases this year, including social media firm WhatsApp."
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