Ann: GENERAL: TME: Trade Me Property tweaks pricing for agents

• Release Date: 30/07/14 14:48
• Summary: GENERAL: TME: Trade Me Property tweaks pricing for agents
• Price Sensitive: No
• Download Document  3.02KB

					TME
30/07/2014 14:48
GENERAL

REL: 1448 HRS Trade Me Group Limited

GENERAL: TME: Trade Me Property tweaks pricing for agents

Announcement: Trade Me
30 July 2014

Trade Me Property tweaks pricing for agents

Trade Me Property is making some changes to its pricing model for real estate
agency businesses listing properties for sale.

Head of Trade Me Property Nigel Jeffries said the changes provided business
owners and agents with a more flexible range of options. "We've reviewed our
pricing structure and spoken to a lot of people in and around the real estate
industry in New Zealand. We've taken on board feedback that different markets
are at play across the country, and affordability from vendors and real
estate businesses varies.

"We acknowledge that the pay-per-listing model we rolled out last year works
well for some business owners, but it does not work for everybody. We have to
provide better marketing options to business owners and agents selling
residential properties, so they can do the best job for their vendors. We
also need to offer options that better cater for the state of the market in
the various areas."

Mr Jeffries said he and his team will keep listening to the real estate
industry. "We understand that working alongside agents and real estate
business owners to ensure we deliver them great value and effectiveness is a
very important part of what we do at Trade Me Property."

The changes

The main changes are as follows:

- For business owners who prefer a pay-per-listing model, Trade Me Property
is introducing a lower listing fee for houses with a rating valuation below
$450,000.

- For business owners who prefer an all-you-can-eat model, Trade Me Property
is introducing a new option to pay a monthly subscription fee for unlimited
residential for sale listings. The subscription fee is discounted for offices
outside the Auckland, Wellington and Christchurch metropolitan areas.

A compelling marketing option

Mr Jeffries said Trade Me Property continued to provide agents, business
owners and vendors with a compelling option for marketing property. "Exposing
a listing to the widest possible buyer audience is a fundamental part of
selling most properties. Over the past four weeks we've seen an average of
more than 114,000 domestic visitors to Trade Me Property each day - that's
triple the audience of our nearest competitor."

He said Trade Me Property had made a series of product improvements in recent
months and would continue to invest in delivering a great website to vendors,
agents and buyers. "We're committed to continuing to offer New Zealanders
with the best property portal and we'll also be continuing to listen to
agents, business owners and vendors around the country."

*Source: Nielsen Market Intelligence, Average Daily Unique Browsers
(domestic), 2 July-29 July 2014
-ends-

More information
- Visit agents.trademe.co.nz

Contacts
- Investor queries: please email [email protected]
- Media queries: please email [email protected]
End CA:00253282 For:TME    Type:GENERAL    Time:2014-07-30 14:48:48