Agreed,
As a heavy mobile user and an avid football fan, this offer does seem VERY enticing!
For someone who wants quick access to a stream and the ability to deal with the consequences later ie no having to muddle with credit card details etc.. Brilliant.
Sports fans in the moment are like rampant zombies, if they want it - they will pay for it!
Ann: M-Payments Partnership with PERFORM, page-6
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