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Stock hasnt not done well since the announcement.

The proof is going to be in the pudding

It is going to be dependent of the uptake rate of the new Rec IT App in the States.

If the uptake is high i think you will see some serious digital advertising dollars going into this,

Due to the fact that it is very segmented target market and could be great for various advertisers.

Agreed, Rec*it was only officially launched 5 days ago, keep calm and give this "dog" (really don't get why you call it that) a chance to mark its territory.

Obviously I don't like seeing my stocks in the red, but unless there are facts to support its price fall, I'm generally not that worried. I'd say its nothing more than short sellers and people chickening out on their investment.

Ps seems Voycit has already registered a website and Facebook page http://voycitapp.com/