So much going for OBJ - yet to see the fireworks..., page-13

If we're waiting on OBJ, OBJ are waiting on the 3 partners. With signed Agreements, the longer the wait (relative), the better the result I think, it means they're taking time to get it right. It means it will be big. Big products can't be rushed - they go through more design work, more marketing discussions, more checks and balances, more executive sign-offs. Maccas drive through in 2 mins or harbour view fine dining in 1 hour.

Kill your compulsion to expect fast money. Or you end up contradicting your own desire for the product to be a killer of an announcement. If you need to play fast money, pull out a trading parcel and put it into another stock and have a more positive sentiment of OBJ and its work in progress.