Ann: GENERAL: SNK: Snakk's Represent Media scores TuneIn mobile ad deal

• Release Date: 10/10/14 08:17
• Summary: GENERAL: SNK: Snakk's Represent Media scores TuneIn mobile ad deal
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					SNK
10/10/2014 08:17
GENERAL

REL: 0817 HRS Snakk Media Limited

GENERAL: SNK: Snakk's Represent Media scores TuneIn mobile ad deal

SNK - INFORMATION

10 October 2014

Snakk's Represent Media division scores TuneIn mobile ad deal
Online radio, music, sports and talk streaming service signs first exclusive
mobile ad agreement for ANZ & Southeast Asia

AUCKLAND, New Zealand, 10 October 2014 - Represent Media, a wholly-owned
subsidiary of Snakk Media (NZAX: SNK) has won the exclusive rights to run ad
campaigns across TuneIn's mobile app in eight regions throughout Australia,
New Zealand and Southeast Asia (Singapore, Malaysia, Thailand, Indonesia,
Hong Kong and Taiwan).

The agreement between Represent Media and TuneIn is the first exclusive
mobile advertising representation deal that TuneIn has entered outside of the
United States and the UK.

With over 50 million monthly active users, 100,000 radio stations and four
million-plus on-demand programmes, TuneIn is one of the world's largest audio
streaming products. Its content is available across 200+ connected devices
with people tuning in to its popular sports, news, talk, and music programmes
from every continent.

Represent Media will design and run campaigns for brand advertisers that
combine rich media and innovative audio formats on the TuneIn app. These
campaigns can be synchronised so the ads people hear on TuneIn are aligned
with the ads they see on the app, allowing a brand's messages to be
simultaneously seen and heard, even while the user changes radio stations.

Further, brand advertisers can curate their own sponsored playlists and will
be able to run campaigns that use Snakk's other licensed mobile ad
technologies and creative products, including geo-location targeting.

TuneIn chose Represent Media because of the unique mix of tech and creative
they could offer their advertisers and listeners. "TuneIn has a global
footprint and we sought a solutions-centric international partner that would
help us connect our audience with advertisers in ANZ and Southeast Asia,"
says Bill Hartman, TuneIn's Global Director of Brand Partnerships & Sales.
"Represent Media offered a strategic approach to positioning our platform,
centered around engagement based display and audio ad units.  We're keen to
build agency and client awareness in their markets."

Represent Media General Manager Jamie Hollebone says: "We are really pleased
to be working with one of the world's largest radio streaming products.
Partnering with TuneIn will allow us to provide advertisers with innovative
mobile ad formats that combine both audio and visual elements. This creates a
very powerful proposition for our mobile advertisers, giving them high click
through rates and user engagement."

Represent Media was officially launched in Australia last month to cater to
the growing number of advertisers who want their brand messages to appear on
the mobile apps and web sites produced by specific premium publishing titles.
At the same time, Represent Media announced ESPN as the first premium
publisher to sign an exclusive mobile advertising collaboration agreement for
their Australian mobile ad inventory.

-ENDS-

For media enquiries, please contact:
Julie Landry, 021 895 098, [email protected]
For investors enquiries, please contact::
Malcolm Lindeque, Company Secretary, 021 464 392, [email protected]
www.snk.co.nz, www.twitter.com/snakkmedia

About TuneIn
TuneIn is the most popular way to listen to real radio from around the world.
With over 50 million monthly active users, TuneIn lets people listen to the
world's sports, news, talk, and music from wherever they are. TuneIn has over
100,000 radio stations and more than four million on-demand programs
streaming from every continent, and is available across 200+ connected
devices. TuneIn has venture funding from IVP, Sequoia Capital, Google
Ventures, General Catalyst Partners, and Jafco Ventures, and is headquartered
in Palo Alto, California.

About Represent Media
Represent Media is a wholly-owned subsidiary of Snakk Media Ltd offering
advertisers highly-targeted and engaging mobile ad campaigns that run
exclusively across the mobile apps and websites produced by well-known
publishing brands with large audience followings. The company matches a
brand's desire to appear on these specific "big name" mobile apps and
websites with the publisher's supply of ad space.

About Snakk Media Ltd
NZAX-listed Snakk Media helps brands find and reach consumers using apps,
games and social media on their smartphones, tablets and other smart screens.
The company generates revenue every time it successfully targets and delivers
an ad across its networks of mobile websites, apps and games. The ads are
targeted to ensure the right audiences see them at the right time and place.

Snakk is one of the first public companies in the world that has met the
rigorous social and environmental performance standards required to become a
certified B Corporation.
End CA:00256276 For:SNK    Type:GENERAL    Time:2014-10-10 08:17:22