I wouldn't worry too much about it right now, should Pericoach turn out as hoped, news will spread like a wildfire through social media. People on these sites (to name a few) will certainly spread the word.
http://www.patient.co.uk/forums/discuss/browse/urine-incontinence-2362
http://www.talkhealthpartnership.com/forum/viewforum.php?f=118
http://www.dailystrength.org/c/Urinary-Incontinence/forum
http://www.gfiforum.com/Documents/Madrid-2014/Conference Summary Report 5th GFI.pdf
http://www.dailydiapers.com/board/?showforum=6
http://www.continence.org.au/forum/