Ann: GENERAL: ATM: a2Platinum arrangements with China State Farm revised

• Release Date: 21/11/14 09:35
• Summary: GENERAL: ATM: a2Platinum arrangements with China State Farm revised
• Price Sensitive: No
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					ATM
21/11/2014 09:35
GENERAL

REL: 0935 HRS The a2 Milk Company Limited

GENERAL: ATM: a2Platinum arrangements with China State Farm revised

21st November 2014

NZX Release: a2Platinum infant formula arrangements with China State Farm
revised

The a2 Milk Company Limited (a2MC) and China State Farm Holdings Shanghai
(CSF) have agreed to make changes to the supply and distribution arrangements
for a2Platinum infant formula sold in China.

Under the revised arrangements, CSF will become the exclusive import agent
for a2Platinum infant formula into mainland China and provide government
relations advice and support on an on-going basis. a2MC will assume
responsibility for distribution of infant formula products within the market
and will progressively establish new distribution arrangements to expand the
network currently in place.  a2MC will continue to oversee the marketing and
communication activities for the brand as is presently the case.

The revised arrangements take into account the current commercial objectives
of both a2MC and CSF and provide an improved model for both parties in the
new regulatory environment to support the development of the infant formula
business in China.

a2MC is confident that the original market entry plan for infant formula into
China can be attained and significant further growth achieved as a result of
these changes. a2MC is also confident other a2 Milk products have
considerable potential in China and other Asian markets as well.

For further information contact:
Geoffrey Babidge
Managing Director
The a2 Milk Company Limited
+61 2 9697 7000

The a2 Milk Company Limited

a2MC is a differentiated, premium dairy company which is building a global
business based on unique intellectual property relating to a2 Milk branded
dairy products.

a2MC has operations in Australia, New Zealand, the UK and China and has
confirmed the USA as the next priority growth initiative.

a2MC is listed on the NZX Main Board and trades under the code ATM.
End CA:00257936 For:ATM    Type:GENERAL    Time:2014-11-21 09:35:03