10 reasons lok is undervalued:

1. They have split their revenue generation into three diverse streams instead of the concentrated revenue source of the MSN Days

2. Their RPC revenue per click is rising due to the greater segmentation of their audience via their new vertical network. Advertisers are starting to pay more to be displayed to a more qualified audience

3. Audience to their OWNED and OPERATED network has more than doubled in 12 months, and rose over 15% in the last month alone despite seasonal downturns. Analysts Piper Jaffery already stated "watch for LOOK's verticals gaining traction". They are.

4. They now own and operate most of their banner, contextual and listed ads removing acquisition costs.

5. They have licensed their technlogy to Ask Jeeves, Viacom, New York Times, and recently announced many other new customers, due to kick in this quarter and next.

6. Revenues have bottomoed out and are on the rise

7. Margin is improving each quarter despite rising TAC last quarter. If TAC stays the same this quarter, we will see an even bigger jump in margin.

8. LOOK is still trading at the price it did last year when:
- it had delisting hanging over its head (now resolved)
- it had shrinking revenues (now rising)
- it had click fraud in its network (no irradicated)
- it was losing advertisers (now gaining)
- it had no licensing revenue ( now has many licensing customers)

9. Hills the new CEO arrived in fall 2004, and is turning the company around getting out and about in the media as an authority on vertical search, click fraud and segmented advertising.

10. LOOK are currently running an extremely cost effective targetted marketing campaign at advertisers.