Swami
Think I said "same as the releases" we have seen and if paid for, so what?
My main context for the post was exposure - mkting is about getting the brand out there - get noticed - get people to try it.
Mate, sales is about getting that buyer to smell, touch, taste, see, test the product so you can get some buy in from them if it hits a sweet spot and meets expectations.
That's all.
Ann: Covata and NSC Global - Joint Customer Project, page-67
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