billcan,
how are they going in Singapore? A: Smashing it.
What about Switzerland? A: Smashing it.
What are the chances of success in the UK? A: assured @ 2.5 times the market size of Australia, it could well be generating 20m p.a. from the UK alone, within 18 months.
Surely you are trolling by focusing on what they aren't doing instead of what they are doing!