Hi pods,
I find this point about trying to find a better price point to maximise customer lifetime value intriguing - the reality is that the price of nolimitsgames is and as far as I know always has been $5 per week of which MBE pockets $3 after paying the telcos. This is also the case for ALL the other subscription services in that the pricing has not changed at all from when they were originally launched (will post the list soon for proof, left it at work today) - in Australia anyway. I can only imagine management were referring to the pricing in overseas areas (Singapore and Switzerland obviously) - that is the only logical explanation. Unless maybe you misunderstood and they were referring to when/where they advertise or something like that to maximise customer lifetime value? Not having a go at you at all - just saying the pricing in Oz at least is unchanged - DYOR you'll see I'm right - see "Terms" on the various services' websites - will post the links soon.
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