"They are currently offering Hepafat for Free to a number of hospitals to allow the clinicians to assess the value of Hepafat etc. Medical validation process takes time..."
If Hepafat is offered free, will the clinicians then recommend the service to their patients since other
options will cost money ?
Consider this real life situation, my supplier sells 2 brands of a particular product,
they do exactly the same thing.
Brand A, do the job as it should, proven, establish, he makes $10 margin each.
Brand B, a new product, more expansive, have small performance issues, he make $20 margin each.
Guess which Brand he pushes in the shop ? Brand B.
If another manufacturer now offers him a third brand, Brand C , for free. therefore margin is Zero.
I know for sure he will not be selling Brand C, not even one. He will keep selling Brand A,
Cheers.
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