lol, everyone's a marketing expert, it's all really simple isn't it. A bit of target marketing here, some ad hoc stuff there - good as gold, bugger any real launch plans just spend dribs and drabs here and there wasting good money after bad while your product isn't on the shelves!
Now it may just be a chocolate to you Dazz, but to me it's a kids collectable, an everyday/week surprise or present to them that gives excitement and keeps them coming back for more or at least pestering their parents for more. It's a product they interact with and learn things from, there's interaction with other kids doing swaps and collecting the whole set, waiting for limited edition collectables to come out, while also getting some chocolate on top!!
How about we wait to see what the plans are and how they roll out some advertising once we are stocked at least in Walmart/Valero etc. I like the debate/thoughts, it's natural to want to see things happening asap, but is generally not a reality in the marketing world as there are many moving parts one must consider.
YOW Price at posting:
58.5¢ Sentiment: Buy Disclosure: Held
(20min delay)