It's challenging to see any great future for these websites with the poorly designed websites they currently operate with.
There are so many simple errors that wouldn't be allowed to occur at Kogan.com or somewhere similar that wanted to capture customers and keep them on their websites for as long as possible.
For example, on the Wow Baby site, when you click the Facebook tab, it redirects you to Facebook instead of opening this in a new tab and what can you buy from the WowBaby Facebook page....absolutely nothing. That simple error should take less than a minute to fix, so it makes you wonder whether the management team are even using the websites, or the shareholders for that matter, as the simple errors aren't being caught.
It's also a concern that a newly launched website like ToyStore.com.au, a website that they have built from scratch has so many 'Out of Stock' issues prominently displayed on the landing page. Why launch a website leading into Christmas with no stock, the webstats for time on site suggest no one hangs around when they get to the site, so a very bad result when creating a new online brand!!
If that's how their new websites are developed (ie: with no stock), I can understand why they would continue with an acquisition strategy of buying websites that know what they are doing....
HT8 Price at posting:
1.6¢ Sentiment: Hold Disclosure: Not Held
