Excellent post Sam.
Perhaps the company has been to focused on developing the pipeline, a perceived expectation of "you build it they will come"?
You will never be found if you don't make a presence for yourself.
The biggest misses IMO
- the ISIS link
- specific market awareness/saturation i.e poor/slow enrolment for phII ATL1103. Should've had patients waiting to trial.
- increase investor base via 3rd party finance reviews/broker recommendations/reports, heightened media exposure, create social media channels.
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