Share
10,806 Posts.
lightbulb Created with Sketch. 559
clock Created with Sketch.
11/02/15
08:50
Share
Originally posted by Pman
↑
Thermalife never had a chance. It may be the best product ever, but trying to bring a new product from an unknown brand into the market needs a massive amount of advertising and promotional dollars (not some old persons games which gets no coverage). The way they went about it was inch by inch growth. This approach would take at least 10 years. No comparison to OBJ can be made.
15 work days we will get the first revenue number, will not be big but it will be the start. If P&G do not share their budget numbers with OBJ how do you expect them to know what royalty will come in. They did not even seem to know when launches would happen until a month or so before.
Now that the knee guard development is funded and taken on by P&G, this has freed up staff to work on the next inhouse development (got to do something with staff free time) so the only inhouse increase is the next project. The trial is out of OBJ's hands and once completed will be reviewed and shared with P&G. Simple really.
As for a CR, well each to his own. I know you want to get in at 7c on the back of a CR. Do you intend entering if their is no CR as the clock is ticking to the next licensee agreement or 3.
2 with P&G (one worth 2 products) and Coty which is across multiple products.
It's just a question of how long do you thing the trials will last given that both have agreed financial terms. Only need one for the next leg up and it is goodbye to this range.
Anywhere between
3 months - 10 months to wait????
at least 2 months have passed since one had started.
As for a CR 4.6 million in bank and first cash in with it rolling in every month from now on. No real pressure.
Expand
Great post as always, Pman.
I have one question re "15 work days we will get the first revenue number". The accrual should include both royalties and reimbursement of costs. Will we be able to tell the difference? I don't think they'll be separated as they are both receipts from customers. Is that right?